Hi! I'm Laura Bunce

A Toronto-based UX Researcher and Service Designer. I have 8+ years of experience in design strategy.

After a year of freelancing and backpacking the globe solo, I am looking for my next role back in the city.

I love collaborative environments, fast paced teams, and roles where I get to showcase my curiousity  and storytelling.

Featured Posts:

Redesigning Bell’s Wi-Fi Check-Up Tool for Better Usability and Engagement

Usability issues and confusing messaging left Bell’s Wi-Fi Check-Up Tool frustrating for users. Our UX research uncovered key pain points, leading to a simplified UI, clearer terminology, and a solution-focused approach

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Leading a Design Team at Canada's Largest Telecom: Re-imagining Self-Serve Repair

By leveraging user insights, machine learning, and strategic design, we reduced technician dispatches and improved customer satisfaction for over 4.4 million users. Read about our challenges, innovations, and key learnings

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How to Dispatch in 2030: Hosting a Design Thinking Session to Align 40+ Stakeholders

This workshop surfaced critical pain points, identified automation opportunities, and informed a multi-million-dollar vendor selection process.

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